Running a solo agency? Here’s how to thrive without burning out.
Dav Nash
5 min read
In today’s ever-evolving landscape, businesses face more pressure than ever. The constant battle to stay relevant and innovative can be challenging, and for many, partnering with a digital agency is the best way to do that. As more options become available, it’s important to understand the unique value that working with an agency brings. If you’re ready to take a deep dive into why working with an independent agency could be the best way for you to move forward, keep on reading.
If you think about it, it probably makes more sense to work with a big agency over an independent agency. Right? If you want your brand to feel cookie-cutter, generic, and boring, then go right ahead. If you feel as though you’d like more of a fresh approach that is brimming with creativity then working with an independent agency is the way to go.
Independent agencies are usually creative machines. They have the flexibility to be able to experiment with your campaign, and they aren’t bogged down with all the red tape that corporate firms often have to deal with. They also don’t need to look flashy to a board of directors either. This frees them up to focus on what matters, which is you and the brand you are trying to create.
Let’s face it, working with a big corporate agency is like working with a robot. They are strict in their approach, they have their way of doing things, and they probably aren’t that interested in hearing what you have to say. Independent agencies know that no two projects are the same, however, and their agility means that they can inject way more personality into your brand.
As you can probably imagine, working with an independent agency can come with a lot of benefits. First, they’re flexible. They aren’t tied down by rigid processes, and if you decide to pivot, they can probably help you with that. If you need something that needs immediate action they won’t skip a beat either. They’re like ninjas, which is a big enough reason alone for you to work with them over a corporate bore.
Next, cost-effectiveness. Independent agencies do not have as much corporate overhead. They can offer you way better pricing too. They don’t sit sipping their espresso in a fancy suit in an open boardroom. They grind day and night to work with their clients, and you’re going to get more bang for your buck by teaming up with them.
On top of all this, you will have direct access to the experts. When working with an agency, you will be talking with the people who are actively working on your campaign. It’s like talking to the chef, over the waiter. If you want to know why a particular decision was made then you have your answer right there.
Your brand isn’t generic, so your solutions shouldn’t be either. When you work with an agency, they will come up with an inventive solution without copying what everyone else is doing. They will tailor the digital experience and conduct A/B testing, so they can find out what works for you.
They can also offer a lot of creative freedom. When you work with an independent agency, you can count on them to take risks on your behalf. They are happy to experiment with creative ideas and they aren’t juggling a bazillion clients at once. This means that they can focus entirely on your campaign. They will take a deep dive into your company, knowing everything there is to know, from the challenges you face to why people choose you and more.
That personal touch? It’ll be seamlessly woven into every part of your strategy.
With caffeinated copywriters and a focus on innovation, an independent agency is the best way for you to cut through the noise. They are risk-takers, adopters of new technology, and experts at using platforms to their advantage. Want to be ahead of the curve? Then you need to work with an independent agency.
Independent agencies don’t follow trends either. They set them, which makes them experts at their craft. They’re always pushing boundaries, and this makes them the best possible option for those who want to break out of boring corporate marketing.
Independent agencies usually have several skilled experts who live and breathe marketing. They aren’t just people who took a course and who are now a supposed expert on Google Ads. They have been in the trenches, slaving away, and will use their years of hands-on experience to benefit you directly.
One of the biggest perks of working with an independent agency would be the fact that you can collaborate directly. Forget about getting lost in a chain of emails, or being on hold to customer service while Adele serenades you with her angelic voice. Independent agencies thrive on feedback too. They are open to your ideas, your questions, and even your criticism. They want your collaboration, as it helps them to gain better results.
And lastly, they can help you to unleash your brand’s potential. Working with an independent agency isn’t just about getting the job done. It’s about being able to unlock the full potential of your brand. It’s about working with creative experts who know what they’re doing and standing out in a crowded digital market. It’s also about making sure that your brand is memorable, and not forgotten the second someone clicks off your site. Choosing to work with an independent agency is something you will never regret. It is a way for you to move your brand forward by unlocking new and innovative approaches to old and stale marketing practices.
