Want to work some marketing magic? These strategies deliver big results.
Dav Nash
16 min read
If your business isn’t online, it might as well not exist. The days when you could once rely on a newspaper advertisement or an extravagant billboard are long gone. The internet is the future, whether you’re just getting started or a seasoned entrepreneur with years of experience. If you want to make the most out of your campaign, then simply look below to find out more.
If traditional marketing is like sending a messenger pigeon, the internet is like sending a rocket ship into space.
With the internet, you have the potential to send your message to anyone in the world. One well-placed advertisement is all you need to put your product in front of millions of people, and if you use it to your advantage, the benefits are remarkable.
Internet marketing isn’t even expensive either. It’s the bargain bin of the advertising world. TV spots, billboards, and magazine spreads can cost you thousands, but internet marketing can sometimes cost you just a few pence.
You can choose to pay-per-click, or you can even utilise social media for free. The best part about internet marketing is that you can track your results in real-time. You don’t have to wait to figure out if your campaign has worked or not, which is great in the fast-paced world of business.
SEO is your ticket to online visibility. Ranking on the first page of Google is like sitting at the cool kid’s table, and the best part of it is that you can see results not long after you hit the “publish” button.
With internet marketing giving you all the tools you need to connect and communicate with your customers too, it’s not hard to see how great this can be.
Whether you choose to post quirky memes, construct vast email campaigns, or simply create informative blog posts, it’s an instant way for you to connect and engage with your audience. Online reviews can also be used to build a killer brand, so it’s not hard to see why it’s such an essential part of running a business.
Navigating the world of online marketing can sometimes feel like trying to do a crossword in Mandarin Chinese when you only know English. You might not have a clue where to start, or what options you’re even working with. With that said, it’s possible to simplify the process, so you can not only make your business grow but thrive.
If you have ever searched for something on Google, you’ve come across SEO. SEO is what determines which sites deserve to claim those elusive top three spots on search engines. SEO is all about optimising the content you post so that search engines pick you when ranking websites for keywords.
If you have a well-executed strategy that drives organic, or free traffic, you’ll be benefiting your business for years to come. SEO isn’t a one-and-done thing either, it’s ongoing, so you’ll need to keep on optimising and tweaking your content so that you can maintain that steady flow of traffic.
If you’re not on social media, you’re missing out. Platforms like Instagram, TikTok, Facebook, and even LinkedIn all offer the perfect chance for you to engage with your customers. Social media allows you to create content that resonates with your audience, whether this is through videos, stories, or posts.
Plus, you have the option to use targeted ads, so if you want to pinpoint a specific demographic, you can do so without too much stress. The key here is consistency with communication. Reply to comments, interact, share valuable content, and ultimately, be the most relatable version of yourself. This is the secret to keeping your brand authentic.
Don’t want to hang around while you slowly build followers and traffic? PPC is like taking the motorway over the backroads. It fast-tracks your progress and it allows you to place targeted campaigns.
The best thing about PPC is that when someone clicks your ad, they’re actively searching for someone like you to help them. Start by picking individual keywords that you feel are relevant to your business. You can then tailor your copy so that it is clear and concise.
Just be sure to keep an eye on your spending, because if you find that you’re a little too popular, this can put a hole in your budget. Monitoring your campaign is the best way to ensure you’re getting a solid return on your investment.
You’ve probably heard this before, but it’s a true statement. Content is king. There’s no shortage of ways for you to get creative here either. Aim to solve problems, drive engagement, and provide entertainment. Product reviews, educational blogs, how-to guides, and case studies are all brilliant ways for you to add value to your visitors. Incorporate SEO techniques too, and you’ll be laughing your way to the bank.
Email marketing is one of the best ways for you to communicate with your audience. The key is building a list of subscribers who are interested in your service. It’s easier than it sounds too. You can bribe them with discounts, or you can give them free stuff. When you have an email list, you can also send out regular promotions, along with exciting content, to keep them engaged. Like everything, balance is key.
Trust is everything when working online. Positive customer reviews and testimonials serve as social proof, and they also show that your business is reputable. Ask your satisfied customers, who are raving about your service, to leave a review on your social media pages, or Google. Highlight them through marketing materials and show your appreciation by handing them a cheeky discount on their next order.
Analyse website traffic, social media engagement, conversion rates, and more. You need to know everything going on under the hood, because if you don’t, you may end up pumping money into something that’s not working.
Success doesn’t happen overnight, but if you adopt the right strategies, you’ll get there. The result is so worth it too.
Building an online presence is like organising a party. Your website is the fancy venue where everyone arrives. It’s the first impression they get, so it’s a good idea to make sure that it is easy to navigate and inviting. It also has to be visually appealing too. Nobody wants to arrive at a party that has outdated decor and sticky floors, so nail this before moving on.
If your website is the venue, social media is your megaphone. You should also use it wisely too. Whether you are posting on X, Facebook, or LinkedIn, you have to know where your audience is. A good way to approach it would be for you to think of each platform as having a different party theme. Facebook is for family fun, and Instagram is for the artsy, trendy people.
X is for those who like things short and sweet, with LinkedIn having a more business-casual approach. Choosing the right platform is key if you want to keep [people engaged. As you can imagine, you can’t post the same stuff to every platform either. Change it up, cater your posts to each platform, and make sure that you’re relatable, not robotic. Don’t talk about yourself all night and also, make sure that you have good conversations with people.
You also need to use blogs, as they are a great way for you to get people to stick around. Blogs allow you to share your expertise and they’re your opportunity to show how interesting you are. At a party, people will flock to you if you have a good story, so write engaging content and that you also solve problems. Take the time to answer questions, and earn bonus points by creating super interesting headlines.
Email marketing is the best way for you to keep the conversation going. Email marketing is like giving your phone number to someone so you can stay in touch. Offer valuable content and personalised messages too.
Don’t be overly eager and bug people, and instead give them a reason to stay subscribed to you. Give them exclusive discounts, make them feel like a VIP, and also take the time to give them insider updates.
Keeping it real is so important. When people rave about your brand, others will be more likely to check you out. Responding to reviews, even the bad ones, shows that you care about feedback. It’s similar to mingling at a party and having a chat with everyone. It shows you know what you’re doing and it makes people feel good.
Ultimately, constant creativity is the key to success here. You don’t want your guests to come to one party, you want them to keep coming back to any you might host in the future. Make a good impression and make sure that you’re mixing social media engagement with a little bit of humour. If you do this, you will soon have a loyal online following.
Everyone loves a bargain. With digital marketing, it’s your chance to get the best deal possible for your business. You do, however, need to make sure that you’re doing it right. Maximising your digital ROI is like getting all the benefits without breaking the bank. Let’s break down how you could make the most out of the budget you have.
If you don’t know where you’re going, then you will never know when you have hit your destination. Setting measurable goals is the ticket to maximising the ROI you can generate. Whether you want more traffic to your website, more brand awareness, or simply a higher number of sales, you have to know your end goal.
Make sure that all the goals you set are SMART goals too. This helps you to focus on what matters, and it stops you from wasting a ton of money on tactics that aren’t going to get you the results you need.
You also need to take the time to get to know your audience. You wouldn’t send out invitations if you didn’t have a guest list, and the same goes for your digital marketing campaign. If you want to be able to maximise your ROI, you need to know who your audience is, inside and out. Use analytics to understand their concerns, preferences, pain points, and behaviours. You also need to be able to tailor your campaign to terms specifically. The more you know about them, the more relevant your message will be, which will, in turn, lead to more conversions and ROI as a whole.
Running a digital marketing campaign is a bit like baking a cake. If you throw everything together and hope for the best, you will probably have a disaster on your hands. If you want to help yourself, then you need to use A/B testing for your ad copy and you also need to tweak your landing page so you can ensure a smooth user experience.
You also need to track your performance and adjust everything based on the data you’re utilising. This will help you to eliminate strategies that don’t seem to be working.
It’s super easy to think that more is better. The truth is, it’s not. Quality beats quantity every single time. Don’t be tempted to spread yourself too thin by trying to be everything to everyone. Whether it is email, paid ads, or even social media, you need to make sure that you are always choosing the right channels so you can drive engagement effectively, rather than shooting into the dark.
Let’s talk SEO. If you have heard of it before, then you may be inclined to believe that it is a mystical art that is reserved only for tech wizards, or for people who have no idea what a meta tag is. This isn’t true at all. In fact, a better way to look at it would be for you to see it as being a treasure map, that you can use as a way to try and get to the first page of Google. First of all, you need to understand that Google is the cool kid at school, and you want them to notice you. Organic SEO feels like earning Google’s trust by simply doing all the right things.
If you want to do something about that, then you need to start out with keywords. You also need to make sure that you’re creating quality content. Google loves content that’s not only helpful, but that is also interesting, and that answers questions.
Lastly, link building. This is social proof for SEO. When other websites link to you, Google sees it as being a vote of confidence. The more trustworthy the sites are that link to you, the better. In short, SEO is a ton of fun, and with the right keywords, you can create useful content, while getting in Google’s good books.
SEO is great, but you also need to use social media to make it work in your favour. Social media marketing is the digital stage that allows you to show off your brand. It also gives you the chance to go viral, without having to embarrass yourself.
Before you start posting all kinds of selfies and crossing your fingers for sale, you need to start looking for tips that work.
The first thing you need to do is know where your audience is. You need to find out where they hang out. Not all social media platforms are equal, as mentioned earlier. LinkedIn is more for professionals who like to show off, and Instagram is more for food pics and media. Facebook has something for everyone, but you need to have the right strategy so you stand out without looking desperate.
Posting once and waiting for the sales to come rolling in might seem like a good idea, but it’s not. That’s just not how it works, Social media thrives on you being consistent, so you need to show up every day, or every week, depending on your platform of choice. No pressure, but just remember out of sight is out of mind for your audience. Keep your posts as regular as you can and also throw in some variety from time to time. If you can do this then you’ll find it easier to keep things spicy.
Engage with your followers. Reply to comments, ask them how their day has been so far, and ultimately have a bit of fun. Social media is a two-way street. You might also want to try and use hashtags, like a boss.
Hashtags are the golden ticket if you want to stand out and get noticed. It’s a quick way for you to put your business on the map, but don’t just throw in random ones because you think it looks trendy, or because you think it is going to get you noticed. If you do then you’ll soon find that your customers suddenly lose interest, when in reality, all of this could be avoided. Using witty hashtags that benefit you is always a good thing, just make sure they make sense, and that you’re not throwing jargon in there just to try and get noticed.
Pay attention to the results you’re getting. Use analytics and tools to track your posts so you can see what is working and what isn’t. The data here will tell you if your witty or creative posts are landing well. If they aren’t then don’t take it personally. It just means that it is time for you to switch things up. In short, social media marketing is all about balance.
You need to balance being visible with engaging your audience, and you also need to throw a bit of creativity in there. If you can do this then you’ll see your results rocket.
If you want to succeed within the world of digital marketing, then you have to create email marketing campaigns that convert. Nobody is going to open your email if your subject line reads like a super promotional marketing campaign. Unless you’ve got a basket of puppies to give away, you need to be creative.
Tease, lure, or bribe your audience. There’s nothing wrong with this, you just need to make sure that you are getting people curious enough to click. From there, all you have to do is deliver the goods. This is a good way for you to make sure that you are enticing them and that you are being honest.
You have to personalise your campaign. Use your customer’s name and make sure that you are always tailoring your campaign so that you can meet their preferences. Don’t be creepy and tell your customers that you have been watching them browse your collection of summer dresses. Phrase it along the lines of, ‘We thought you’d want to see our new collection, seeing as you’ve been checking out our summer range’. It’s worded differently and comes across way better.
If you want to boost your internet marketing business, you have to offer value. There is no other way around this. If your emails are all about you and your product then you’re not going to be getting a good open rate.
Focus on things like exclusive discounts or even educational content. You can also tell your customers that you may be able to get them access to a new release. In short, focus on stuff that gets people talking, and tell your readers what it is you’re offering. If you can do this you’ll get the results you need.
Always include a clear CTA. If you want your customers to buy something then don’t make them guess what it is. Make it clear what you are offering and what you want them to do. Don’t bury your CTA in a huge wad of text, and also don’t confuse them by asking them to do a lot of different things. If you’re offering a discount, make it clear. If you’re advertising a new range of cat food, again, make it clear, and then adjust your CTA accordingly.
If you want to grow your online customer base for your internet marketing business, you have to create valuable content. You also need to make sure that you are giving away value. Whether it is a blog post, an eBook, or even an informative video, you have to make sure that you are encouraging people to stick around.
Your content should solve problems, and it should also be a great conversation starter for your audience. They should want to find out more, and they should also be actively interested in what you have to say. If they’re not then this is a good indicator that you are not marketing to the right audience, and something should probably be done about that.
Remember, you can use paid ads to get the ball rolling too. Organic reach is great but if you want to amp up the amount of customers that you can target then paid ads are the cherry on top of the cake. Paid ads, especially with platforms like Google or even Facebook help you to target the people who you want to convert.
Think of ads as being a way to invite the people who are already interested in attending your party. It’s almost foolproof, and if you monitor your budget then you should find it easier to get the result you want.
Remember if you can make your customer happy then they won’t just return, they will come to you time and time again. They will also tell their friends about you, and all of this is free marketing that will put your business on the map.
Focus on building relationships with people too, as this is a good way for you to engage them. Loyalty programs can be used to your advantage too. As well as offering customers a discount when they place their first order with you, you should make sure that you are also focusing on giving them money off when they spend so much on your services, and so forth. Little things like this are the best way for you to make sure that you are getting the results you need while ensuring that you are outperforming your competition, which is the key to getting the results you need.
