Stuck in a marketing rut? These fresh ideas will shake things up.
Dav Nash
10 min read
A quick look at today’s digital marketing landscape can make you think that everything has been done before. But has it?
Sure, launching a marketing agency is all but easy, especially as you try to find an approach that will actually stand out in the flood of ads and mindless scrolling. But this isn’t an excuse to give up on your project! After all, if you are a marketer, you are a creative, and if you are creative, you know how to create. Seems obvious right?
So, let’s explore some fresh, innovative ideas that will work as inspiration for your next campaign.
If you are tired of ads that just blend into the background noise, you’re not the only one. Marketers are tired of spending resources and countless hours of work on trying to beat the algorithm, and consumers are equally sick of bland ads and promotions.
It’s time to think outside the box, or in this case, outside the standard, seen and done pop-up ad box. Modern digital marketing isn’t about content packed with keywords to the point that it becomes unreadable or web pages made impossible to access by the myriad of mismatched ads!
It’s about standing out in the right way. Let’s dive into these fresh strategies to make your next campaign actually memorable.
Guerrilla marketing is all about getting in the face of your audience—in a good way. Guerrilla marketing campaigns are unconventional and eye-catching. The goal is to leave viewers wondering “How did they come up with that?”
Think about Volkswagen’s “The Fun Theory” viral marketing campaign. It was based on the principle that making things fun can help change people’s behavior. For example, they turned a subway staircase into a piano, making it more tempting than the escalator next to it. You can apply the same principle to your agency’s campaigns by transforming ordinary spaces or products into interactive experiences.
Experiential marketing takes customer engagement to the next level. It’s all about letting your audience become part of the experience, helping them create an actual connection with the brand. It’s the same principle behind forming friendships: shared experiences bring us closer and give us something to talk about! Just think how many conversations with a best friend started with “do you remember when…?”. In marketing, you are aiming to create this connection between brands and customers.
Take Red Bull’s extreme sports events. They don’t just promote a drink: they create unforgettable experiences. So, if you are looking for a unique approach for your marketing agency to specialize in, consider swapping the pitch for a real-life experience. Who knows? You might just give people a story to tell!
Interactive content is like having a conversation: way more interesting than a one-sided monologue! It encourages engagement, builds relationships, and keeps users coming back for more. When creating a portfolio of marketing services, consider options like quizzes, contests, and user-generated content (UGC).
Think of planning for quizzes that reveal which type of bread you are (sourdough, of course!) or a social media challenge personalized around your clients’ goals.
Gamification is also taking the world of marketing by storm, and you just can’t miss out. After all, let’s be honest, who doesn’t love a good leaderboard challenge?
Influencer marketing is a key element of most marketing campaigns. But it’s crucial to pick the right people who match your brand’s values and audience. We’re not talking just about those with millions of followers: a micro-influencer with a dedicated and involved niche audience might be your secret weapon!
Whether it’s a foodie snapping pics of your client’s artisanal doughnuts or a tech guru unboxing the latest gadget, make sure it feels authentic!
Storytelling isn’t just about bedtime tales for your little niece. It’s about crafting a narrative that sticks, not unlike a catchy song. Remember the stories that kept you in suspense as a child or transported you into fantastic worlds? Well, that’s the magic you can bring to your marketing.
Whether it’s the story of how a product made someone’s day better or the journey of a brand, create a story that you, in the first place, would listen to and love.
The UK is bustling with marketing agencies, with estimates suggesting there are over 8000! So, how do you stand out in such a crowd? The key is to find your unique twist—let’s dive into how you can do just that.
Exploring niche markets is like finding a new power-up in a video game—you can now access increased resources and skills. Ready for the next level? Here’s how to find those elusive opportunities.
The key to finding gaps in the market where your agency can specialize in is to observe where others aren’t looking. Today, everyone is obsessed with unicorn-themed birthday parties—but are they ignoring the potential for narwhal celebrations? Possibly.
To find the best niche for your business, research competitors and analyse consumer needs to discover where the right opportunities lie.
Before diving into a new campaign for your clients, it’s essential to understand what makes consumers turn their heads. Is it low-quality ads on Instagram stories that are gone in just a blink? Possibly not.
To understand how to build an emotional connection with the audience, step into their shoes and explore data-driven insights. Then, bring together instinct and analytics: carry out A\B tests, monitor responses, and try different strategies.
The morale? Don’t hold your creative spirit back, but keep an eye on what your audience responds to.
Your value proposition should say all about you. Figure out what makes you special and concentrate it into a few concise points. It’s your chance to communicate why customers should pick you over the many competitors out there, making your agency the star of your niche.
Sure, everyone uses social media these days—it’s a treasure trove of opportunities in the marketing world. But there’s a difference between blindly posting reels and stories and being able to design a cohesive, successful social media marketing strategy.
In a world of mindless scrolling, it feels like that your content has to bend over backwards to get noticed. But there’s a secret. Quality content isn’t just about writing tomes or capturing video in 8k. It’s about providing value, feeling authentic, and delivering accurate and actionable information.
Here’s what you need to know to start creating content that both your clients and their audience will love.
We’ve already covered the power of storytelling above. In the world of content creation, this is even more important. Develop narratives that captivate from the start and remain cohesive and authentic over time. As if you were writing a story, use relatable characters, well-crafted plots, and emotional hooks to create the right content!
Make your content more dynamic and varied by combining different forms of media. Sure, you may specialize in written content creation, but don’t forget that even a blog post can be taken to the next level with quality images, explainer videos, 3D animations (great to explain complex topics, like anatomy), and infographics. Beyond keeping the user engaged and boosting information retention, using multiple media forms can help you create content that is more accessible by all users.
It will sound obvious but…creativity, for creatives, is crucial. But be sure not to ignore data! Use analytics to refine your content strategies. So, you can be sure that your creative efforts hit the mark and remain result-driven.
SEO is the bread and butter of any marketing campaign. But this field has changed significantly over the past years, and you’ll be making a mistake when thinking that it’s all about adding random keywords to your blog posts or hashtags! Here’s an overview to freshen up the SEO services of your agency:
We may not have expected it, but voice search is shaping the future of search engines. It’s just too easy to say”Hey Siri” or “Okay Google” and access accurate, real-time, and personalized information. To make sure you are up to date with these changes, you’ll want to optimize your content for natural language queries. Focus on long-tail keywords and conversational phrases—think about how people speak, not type!
AI isn’t just a key tool to create movies or futuristic robots—it can also revolutionise your SEO strategy. From analyzing user behavior to predicting trends, AI-powered tools can help you make data-driven decisions, optimize content, and improve search rankings. Let AI do the heavy lifting while you focus on crafting one-of-a-kind narratives!
No matter how large your client’s expansion plans may be: it is critical to not underestimate the local community. That’s what will help build a strong, loyal customer base. With local SEO, you tap into geographical niches and boost visibility in your immediate area. This includes optimizing Google My Business listings, gathering local reviews, and crafting content that speaks directly to the community.
We know what you are thinking, and there’s a straightforward answer to that question: no, email marketing isn’t outdated—and it’s certainly not ineffective! However, having the right strategy at hand can make all the difference. Here are some of the pillars of offering your clients email marketing services that actually work:
Explore our guides, sign up for the free Launch Sequence newsletter, or tap into our mentorship services to level up your business game. Time to take your idea for a fresh marketing agency off the ground!
