In business, it’s safe to say that profit is the holy grail.

Without it, your business isn’t really business-ing!

But even when you know you want more sales and revenue – and what you need to do to get it – actually making it happen can feel like a minefield.

This is where the power of outsourcing comes in.

Working with a local digital marketing agency could be just what you need to smash those sales, increase your revenue, and start stacking that holy grail.

Yet, when you’re used to doing it all yourself, where do you even start with hiring one?

In this blog post, I’m going to talk you through:

• The benefits of working with a local digital marketing agency (and why it’ll make you money)
• What to look for in your chosen agency (and no, they’re not all the same!)
• Why choosing a local team will benefit your business
• The services you might want to choose from (and how to get results with them)

Let’s get into it!

Why Choose a Local Digital Marketing Agency?

So first off, let’s look at why you’d want to go down the agency route in general.

Honestly, it could be for a number of reasons.

Maybe you’re an entrepreneur doing it all and you’re stretched. thin. It’s normal.

But when you’re ready to expand, it actually pays to bring in experts to make it happen.

It could be that you aren’t that knowledgeable or skilled at marketing.

That’s cool too.

Maybe you’re a tech whizz, finance genius, or you know customers better than they know themselves!

Time poor and cash rich, a little intimidated by the world of marketing, or anything in between – getting a local digital marketing company in is a solid idea.

Benefits of Local Digital Marketing Services

So why is this going to actually benefit your biz?

Well, procuring local digital marketing services is a no-brainer if you want:

• To harness their expertise. You might not be a 15-year marketing veteran, but there’s a high probability that the experts you hire will be.
• Well-thought-out campaigns. Strategically planning your marketing campaigns can be the equivalent of pulling your own teeth out unless you know what you’re doing.
• Access to knowledge and tools. If you don’t know all there is to know about all the things, your local digital marketing agency will. They’ll also know what tech and tools are current and create the best results.
• To save time. We all have the same amount of hours in the day (yes, even Beyoncé). If you’re done treading the depths of marketing, getting an agency in will buy you back time.
• Results. Obvs. You want an ROI – and a good local digital marketing company will deliver that.

So now I’ve wet your appetite, it’s time to work through what you need to look for.

What to Look for in a Local Digital Marketing Company

Marketing agencies are a diam a dozen.

But that doesn’t mean they’re all the same.

This means instead of just clicking on the first result you find on Google (although, maybe you should – kudos to them for ranking #1), you want to get clear on what you’re looking for.

To help you, think about some core questions like…

What do I currently need help with?

What are my/the businesses’ limitations with sales and marketing?

What results am I looking for?

What’s my budget?

You can then start to shape what kind of agency you want to reach out to.

How a Local Agency Can Boost Your Business

Before you throw money into something that you hope will make you more, it’s good to know what you’re likely to get back for that.

Working with a local digital marketing company can benefit your business in X core ways.

1. Boost your visibility. Want to get found on Google? More eyes on your content? Customers in your DMs? Investing in your marketing can offer that.

2. Increase your sales. Looking for an uplift in your sales volume? An agency can work towards this goal with trackable, measurable activity.

3. Drive revenue. Need an influx of cash? Agencies can work with direct-result campaigns that deliver a strong ROI.

4. Increase profitability. Interested in boosting your bottom line? Local digital marketing services can show you a breakdown of costs, save you money, and improve your profit margin.

It’s all sounding hunky-dory right now, isn’t it?

Top Services Offered by Local Digital Marketers

Okay, so we know why you might outsource and how it can help you.

But how do you know what services to sign up for?

Initially, only you can know that.

Again, go back to point three and think about what you really need right now.

But to give you a little food for thought, some of the things you might want to look into include:

• SEO services.
• Social media management.
• Content marketing.
• Paid advertising.
• Web design.

Remember, these are just some of the services a local digital marketing agency could help you with.

The Advantages of Working with a Local Team

So now, I want to spend a few seconds on why local.

The internet exists.

This means we can connect with anyone, anywhere.

We can hire people for half the price, halfway around the world.

We can also pay the price of a mega-mansion to retain the services of celebrity agencies.

So why go old school and shop local?

With local digital marketing services, they’re going to have a much better shot at knowing your market inside and out.

And you really need your marketing team to know your clients or customers better than their own family.

You’ll also be able to build a strong relationship with them, be in the same time zone, meet in person, and benefit from great communication.

Again, four huge ticks from me there.

And I have to say, we all know it’s a good thing to support other local businesses!

Local Marketing Strategies That Deliver Results

When we’re thinking purely about the local digital marketing services you’re interested in, you’re going to want to go with some that are likely to drive killer results.

The ones I would personally suggest looking into would be:

• Local SEO: If you are looking to target your local audience or you want to rank for a set area, local SEO is where it’s at.
• Social Media Management: Likewise, get a local team in to speak directly to your local community on Instagram, Facebook, LinkedIn, or wherever!
• Targeted Ad Campaigns: Working with targetted pay-per-click (PPC) ads on search and social to get in front of your local audience.
• Google My Business Management: Bring in experts to manage your profile connected to Google Maps so you can scoop up customers looking to shop local.
• Website Development: It’s essential to make sure that your site is easy to use and understand, especially when you’re talking to people in a set area.

Choosing the Best Local Agency for Your Business

Before I wrap this up and send you on your way, let’s finish off with how to choose.

It’s certainly a toughie when you’ve got a bunch of great local digital marketing agencies to pick from.

Make sure that you research their services, get a feel for who they are, and meet them in person.

Remember, you want a great rapport here!

And let them pitch to you.

You want to have the opportunity to see what they can do before you sign up, right?

When you’re looking for a local digital marketing company, you want to know they’re going to get you results.

So browse testimonials, look for case studies, and if you’re still on the fence, run a test period with them before you go all in.

Good luck!