You wanna stand out? Then stop doing the same boring stuff as everyone else.
Dav Nash
5 min read
You started your digital agency to be successful, right?
So the last thing you want to do is spend hours throwing spaghetti at the wall, hoping that some of it – any of it – sticks!
With the amount of time and energy you pour into your business, you want it all to pay off.
And you want it to pay off in more clients, turnover, and profit!
But what is it about creating a digital agency that works? Is there a tried and tested formula or a secret to hitting the big time?
While there is no one-stop-shop or blueprint for agency digital success (believe me, I’m working on it) there are things you can do if you want to make waves.
In this blog post, I’m going to tell you:
And how to make a success of everything you do.
Let’s dig into it!
A digital agency is very much what it says on the tin… a specialist marketing agency focusing on all things digital.
If you’re a marketer with experience, starting your own agency is a no-brainer. It can be a lucrative business venture but you also need to make sure that you launch in the right way.
Knowing your USP, understanding your client base, and knowing how to get insane results using some of the best digital marketing channels is essential.
Without that, you can have the best branding combined with the gift of the gab and you won’t last long in marketing town.
So how do you nail that down?
Well, clients are going to hire you because they want results.
That’s it.
Sure, a lot of the time, brands outsource elements of their marketing to save time and money. But it’s never just that.
They want to make sure that you’re going to get them an ROI on what they spend on you.
And the good thing about a digital agency is that everything is tangible.
That way, you want to literally show how you get results with your data and stats.
Ultimately, they want to work with the best marketers who will drive sales – so that’s what you need to be.
But why you?
Why is a client going to choose your agency over anyone else?
Agencies can be a dime a dozen, so you have got to make sure that you stand out.
Niching down isn’t something that everyone recommends, but if you have experience in a set area and you want to become an expert in a set field, do it.
Knowing that you cater to a set range of clients can help you stand apart.
You’ll also want to make sure that you do go on to create that killer branding and know how to talk a good talk (my pitching guide here will help) to land your first clients too.
Okay, so let’s flip back to that all-important ROI for a second here.
Sexy branding talks, but sexy results scream so much louder!
So you need to make sure that you know how to get an insane ROI for your clients.
Have you figured out how you’ll approach it? Is there a structured process you follow? Do you have case studies that highlight your past work?
Yes, you need to stand out and get attention, but you also need the brains to back up all of that brawn.
So get down to the specifics and make sure that your talents, expertise, and results speak for themselves.
Right, now we want to make sure that we’re covering off the bread and butter.
What do you do?
Knowing what you want to offer is essential here. Unless you’re specific with what you do, things can get a little bit confusing.
It doesn’t matter if you want to offer just one key service that you specialise in or if you want to offer a full product suite that compliments each other.
Here, it’s all about understanding what your clients want and what will help them to get the results they’re looking for.
You can even start with one service and build up from there!
If you really want to be innovative with your agency’s digital service, you have to stay ahead.
It’s not enough to just think you know what’s cutting edge or what clients want – you need to be on top of the industry.
For this, attending industry events, reading news, and making sure that you’re networking can make a world of difference.
Plus, you’ll never know what kind of opportunities you might come across in the process!
Next, you’re going to want to make sure that you’re nailing exactly what the collaborative process looks like between you and the client.
You need to make sure that everyone is on the same page when it comes to the deliverables that are expected as well as clear methods of communication that will take place between you all.
Having touchpoints and agreed-upon meeting times and reporting schedules is key here.
You’ll also want to be very clear and transparent from the beginning with regard to how long you expect it to take to get results (a HUGE one!).
At this point, you might be wondering what the future of agency digital services might look like for you. Or, where the industry is going as a whole.
This is why it’s essential for you to make sure that you’re on the ball and up to date with trends in your field.
Knowing what clients want and how you can support them in getting results is crucial.
Looking to test out new ideas and trial ways to get them sales and customers for the best price possible will always work in your favour.
No matter what kind of digital agency you run or who you work with, keeping all of this in mind should help you to see the success you’re looking for!
